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摘 要
随着视觉文化时代的到来,大量的广告图像为适应市场的需求而产生。广告图像在发展过程中借助科学技术和社会景观，不断拓展自我的表现力度、强度与广度，同时还对各种文化与事物结合，形成了具有某种消费引导效果的平面广告，其中人物图像在现代广告设计作品中占据了半壁江山，各种商品通过人物表现出来，激发了人们的物质欲望和感官满足，引起了人们的消费行为。
Maya是目前世界上最为优秀的三维动画的制作软件之一，是相当高尖而且复杂的三维电脑动画软件，它是Alias|Wavefront公司在1998年才推出的三维制作软件。被广泛用于电影、电视、广告、电脑游戏和电视游戏等的数位特效创作。曾获奥斯卡科学技术贡献奖等殊荣。2005年10月4日，生产3D Studio Max的Autodesk(欧特克)软件公司宣布正式收购生产Maya的Alias。所以Maya现在是Autodesk的软件产品。它的应用领域主要包括四个方面；一、平面图形可视化，它大增进平面设计产品的视觉效果，强大功能开阔平面设计师的应用视野，二、网站资源开发，三、电影特技（蜘蛛侠、黑客帝国、指环王），四、游戏设计内容：MAYA软件在影视动画行业有广泛的运用。
关键词：广告设计; Maya; Adobe After Effects
Abstract
With the arrival of the era of visual culture, a lot of advertising images emerges to adapt to market requirement. In the process of development and with the help of science and technology and social landscapes, advertising images makes continuous improvement in self-expression in intensity, strength and breadth. Meanwhile, advertising images, combined with various culture and other factors, start to form print ads that possess certain consumption guiding effect, in which the figure images occupy half the quantity in modern advertising works. Demonstrated via figures, various products can stimulate people's material desires and sensory satisfaction, thus bring about their consumption behavior.
Maya is the world's most outstanding three-dimensional animation production software is one of the very high point and complex three-dimensional computer animation software, which is the Alias | Wavefront Inc. was launched in 1998, three-dimensional production software. Is widely used in film, television, advertising, computer games and television games, digital effects creation. Oscar Award-winning contributions to science and technology. October 4, 2005, the production of 3D Studio Max Autodesk (Autodesk) software company announced the formal acquisition of production Maya's Alias. So now is the Autodesk Maya software products. Its application areas include four aspects; one plane graph visualization, it is a large graphic design products to enhance the visual effect, the power of the application of open graphic designer perspective, two, website resources development, three movie stunt (Spider Man,Matrix, Lord of the Rings), 4, game design elements: MAYA animation software in the film industry have a broad application.
Key words: ad designing; Maya; Adobe After Effects
目录
第1章 前言 1
1.1影视广告介绍 1
1.2Maya历史简介 1
1.3After Effects介绍 1
第2章 Maya的特点以及介绍 3
2.1逼真的角色动画 4
2.2 强大的粒子系统和动力学 4
2.3 Maya的高级模块 4
2.4 开创性的制作工具 5
2.5 Maya 的工作流程 6
2.6 Maya个性化的操作 6
第3章 Maya建车模 7
3.1 观察资料 7
3.2 建立模型 9
第4章 材质和灯光 14
4.1材质编辑 14
4.2灯光基本概念与操作 15
第5章 渲染 19
5.1渲染知识 19
5.2作品渲染 19
第6章 动画制作 20
6.1动画产生原理 20
6.2产生关键帧动画 20
第7章 After Effects 知识介绍 22
7.1 After Effects 的工作界面 22
7.2软件相关的基础知识 23
7.3 After Effects打造浪漫蝴蝶翩飞动画效果 23
结束语 32
致谢 35
参考文献 36
